“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” -Bill Gates Kodak. Kmart. Blockbuster Video. Three companies that were once at the top of their respective industries. And now, they’re a little more than the butt of a joke or punchline to a cautionary tale…one that revolves around corporate complacency and the belief that once… Read More »
Why You Should NEVER EVER Rely On Facebook For Your Dental Marketing & New Patient Generation
“Oh we’re not gonna take itNo, we ain’t gonna take itOh we’re not gonna take it anymore” Twisted Sister, “We’re Not Gonna Take It” *** WARNING: Prepare for an EPIC rant. Facebook really ticked me off this morning. And it’s certainly not the first time. I was getting ready to run an ad on Facebook’s platform that would market our… Read More »
Latest Facebook Fumble Underscores Dentists’ Need To Prove Trustworthiness
It’s been a rough year for Facebook. Did you happen to see the recent headline from the New York Times? “Facebook Security Breach Exposes Accounts of 50 Million Users” Uh….”oops”? Facebook is considered to be the leader of the social media pack. It changed the way people looked at, well…each other. It represented a new sense of community and connection.… Read More »
Are You A Dentist Or A Salesperson?
Guest Post By Dr. David Moffet, The Ultimate Patient Experience *** I often hear dentists say to me: “I’m a Dentist. Not a Sales Person.” Which is an interesting thing to say. When you are owning and running a Dental Office. Or working in a Dental Office that has an owner. Because unless you are a charity, and you are… Read More »
