Over the last few years, there have been HUGE CONTROVERSIES over what’s “ethical” in the realm of dental marketing and what’s “scandalous” and unprofessional. Marketing in Dentistry can walk a blurry line. This video brings that line into FOCUS and keeps YOU on the RIGHT (and EFFECTIVE) side of it. In this episode of Beyond The Chair, we define Ethical Marketing… Read More »
“Beyond The Chair” (Part 2 of 3): “Why Corporate Dentistry Doesn’t View The Solo Dentist As A Threat In Their Market Place” (You should know what they’re saying about you!)
Welcome to Week 2 of our new series, “Beyond The Chair”. We discuss issues facing the solo practice owner, and how to stay competitive in your market. Our discussion this week focuses on how to beat your competition and Corporate Dentistry at its own game and remain competitive in your market. This week, here’s what you’ll learn: Corporate Dentistry’s #1 Biggest… Read More »
Beyond The Chair™ Episode #3: “The RIGHT WAY To Set Goals & The One Thing You Must Avoid If You Want To Reach Them”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now This week, we to focus on the RIGHT WAY to set goals. We’ll go over details such as: Why goal setting… Read More »
Beyond The Chair™ Episode #2: “The 3 Metrics You Must Track To Achieve Predictable Profits & Cash Flow!”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In our second installment, we’re going to cover METRICS and MARKETING. Things like: Why you NEED a repeatable and trackable system… Read More »
Beyond The Chair™ (Part 2 of 3) with Graig Presti, MBA: “The Darkside of Dentistry and Why It’s Limiting The Growth Of Your Practice!”
Welcome to our new series, Beyond The Chair™, where we discuss issues facing today’s practice owner, and how to stay competitive in your market. Our discussion this week focuses on the Darkside of Dentistry (Part 2 of 3) . This week, here’s what you’ll learn: Why you have a moral and ethical obligation to serve as many patients as possible Why… Read More »
Beyond The Chair™ Episode #12: “Dental Marketing Defined: Track/Analyze/Repeat”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now Dental Marketing Defined! In this crucial episode, you’ll learn: Why your website is now simply a glorified brochure, and the online… Read More »
Beyond The Chair™ Episode #11 :”How Social Media Should Fit Into Dental Marketing”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now Confused about how to leverage social media for your practice? In this episode, you’ll learn: Why having a dedicated team member… Read More »
“Beyond The Chair” (Part 3 of 3): “The ‘Tidal Wave’ That All Dentists Are Facing and Why You Can NOT Afford To Ignore It!”
Welcome to Week 3 of our new series, “Beyond The Chair”. We discuss issues facing the dental practice owner, and how to stay competitive in your market. This week, here’s what you’ll learn: Why thinking like a patient (not a doctor) will give you the insight you need to appeal to more patients and get more case acceptance The “Pointed, Apex… Read More »
The Easiest Way To Build A Big Practice Of Loyal Patients
Guest Post By Dr. David Moffet, The Ultimate Patient Experience By the time this blog hits the newsstands the second US Presidential debate will have been run, done, and won. I’m writing this now, pre-debate. With a smile on my face. Because as I was out on my morning walk this morning I was in two minds as to whether… Read More »
The Need For Improvement Must Always Be A Constant
Guest Post By Dr. David Moffet, The Ultimate Patient Experience *** “One of the major reasons that businesses do not implement change into their customer service systems is their belief that the cost of change will be greater than the cost of making no changes. Which is false science. And illogical. But it is a belief trotted out time and… Read More »
